Anita Roll has run her own business for over three decades. The focus of that activity was to ensure quality and test IT systems. She has subsequently been chairman of Företagarna Stockholms Stad. There, she has, among other things, driven the work to create the conditions for small and medium-sized companies to operate and develop on a sound basis. Anita has also been on the board of the Näringslivets Regelnämnnd, NNR, which works for simpler and more effective rules for entrepreneurs. Anita's values ​​can be found in three areas: customer focus, business sense and joy.